Working Title over the years has become a huge production company for the UK films industry, producing amazing films such as Atonement and Pride and Prejudice. Recently Working Title was bought by Universal Studios and since then has been making a lot of new and creative films. With the film business at an all-time high, companies have had to adapt the genre of films they make to a broader audience to generate a higher income, whether it is changed from independent film/genre to a more mainstream one.
Working titles started with my beautiful laundrette, a small-scale independent movie. Its budget was 650,000, and managed to generate 2.5 million incomes. With an independent film, this is a nice income, but it wouldn't be able to sustain a film company long term, so the change to a more mainstream type of movie making was needed.
Working titles breakthrough success was 4 weddings and a funeral, a rom-com, which could be seen as a more mainstream genre. It launched the career of Hugh Grant to new heights, and collaborated with working titles numerous times after as he went on to star in Notting Hill, Bridget Jones Diary and Love actually, 3 very popular rom-coms. The Coen Brothers are two of the high profile directors, that working title worked with. There films, based upon a lot of dry humour, were a huge success, with the Big Lebowski and Intolerable cruelty. It also meant that working title worked with high-end stars like George Clooney and Catherine Zeta-Jones.
The trailer for ‘Mr Beans Holiday’ was a great step for the movie as it is able to bring in a lot of new young audiences to the movie with also having the old fans of Mr Bean. With trailers such as ‘Love Actually’ it showcases the popular actors that are in the film which get people intrigued about the film, with actors such as Hugh Grant and Keira Knightley, with their most success films, it’s able to get the viewers from those films to experience a change of film.
To increase the amount of audience, working title has also expanded to make famous and well known books into films, such as the Russia novel Anna Karenina. The popular title from the writer Leo Tolstoy was recently made into a film by working title which included big name actors such as Kiera Knightley, Jude Law and Aaron Johnson. The film was given much success of the originality of the settings and editing which really boosted the image for Working Title.
Working title films have also been added to the new systems of VoD around such as Netflix and LoveFilm. These processes make it able to watch films on demand from your computer, laptop, TV etc. this is good for Working Title as it will be advertised around the services so more people will be intrigued to watch them, this is also a great way to advertise the company as it will mention it in the video description and will also advertise the similar films from the company. Although these services get more publicity for the film and company, the films might not get as much money as the people will wait to see it then instead of watching it in the cinema so they lose a bit of money as the service wouldn’t give as much money back.
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